Meta tags are descriptors that go into the HTML of your pages and it tells the search engines what your pages are about.
Here is a sample of code that should be at the top of your HTML code on every paragraph right after the opening.
<html> tag and before your <body> tag
<head>
<title>insert page title here</title>
<meta name="description" content="Insert 10-15 word description of your page.">
<meta name="keywords" content="3-4 main keywords of your page separated by commas.">
<head>
Remember, this code needs to go in the HTML of every page. So if you're using an editor that does not allow you to edit the actual HTML code directly, you should switch immediately to a program like CoffeeCup or Dreamweaver.
If you use WordPress, install the All in One SEO plugin and you will be able to easily add this info for every post and page you create.
Not only does this information help the search engines rank your pages and provide information about your site, but it also tells Google what your page is about to help serve the Most relevant ads for Adsense. And the more relevant your ads are, the greater the chance someone will click on them.
Your content should also be focused. Each page should have one main topic that is related to the overall theme of your site. If you talk about several different things on one page, Google will have a difficult time determine what the page is about so your ads may not be as relevant to the content.
And the more relevant the ads are to your content, the better the chance people will click on them and earn you more money.
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